3 reasons why should you use a freelance video editor for your business

A freelance video editor can really help when you’ve got a specific video content goal to achieve. Whether it’s a one-off project or a weekly or monthly series.

Filming can be great fun! The lights, the camera, the action! However, the editing can be time-consuming and a real resource drain.

You’ve got to think about the music, the graphics, the specific requirements of each social platform. Not to mention the fact it has to make sense and relate to your target audience. Whether you’ve shooting the content yourself (perhaps on an iPhone) or you have professionally shot footage in your library that you’re looking to re-edit. A freelance video editor can really help.

Here are three great reasons you should consider hiring a Freelance Video Editor as part of your next video content marketing campaign.

There is more than meets the eye when editing a video! An experienced video editor knows what works. If your content is being uploaded to various social platforms then they’ll know the specific dimensions and file types each platform needs. If the colours or the sounds is off, an editor can take steps to fix it. If you have some last-minute revisions, an editor can respond quickly to amend. In fact, video editors typically:

• Receive brief and/or take a call about project requirements
• Download, organise and view all footage
• Select the best clips and interview sections
• Edit all footage together into a clear, concise story that meets pre-defined objectives
• Adjust and balance colours for a more professional look
• Adjust interview audio for clarity and correct levels
• Add effects and motion typography
• Mix in background music
• Submit for review and carryout any feedback
• Prepare signed off video for output to individual social media and web channels
• Backup whole sequence in case it needs to be used again.
And all of this is done whilst you’re working on your actual day job getting your work done!

However more importantly, a great editor will know how to make each version of the video speak to your target audience. And that is what all video content is about.

A great freelance video editor will know from your brief where to find great royalty free music. It’s pretty scary the times we’ve seen social media content go online with copyrighted music used. It’s illegal and you will get caught. Great freelancers work with numerous audio libraries and can provide royalty free tracks that compliment your lovely footage- all for a simple one-off cost.

Video trends for 2022 often call for some motion typography to jazz up your content. Whilst we’re not talking Pixar level animation, some on-brand stylish visuals can really enhance a video. Again, a video editor can work with you can your team to really help bring your footage to life with some simple motion typography.

It might see a little obvious but an experienced freelancer can really help you get the most out of your footage. If you’re planning on shooting your own content why not get them in for a pre-production meeting and let them contribute to the project? They’ll have an in-depth understanding of the video production process and can easily flag up any pitfalls you may not have seen. All too often with the fun of filming, you jump in and then forget to film a key element – a talented editor could spot that and suggest a remedy in the planning process. Worth its weight in gold!

So that was our top 3 reasons to use a freelance video editor for your business. If you’d like to know more about Freelance video editing, why not get in touch for a chat?